Branding design for JJ Monteiro, a B2B company that focuses on watch part supplies (mechanisms, bands, gears). They required a brand refresh while keeping their classic style. The logo tries to communicate the company image by showing two watch gears (half circles) along with an arrow for the B2B aspect as well as the clock elements. I created the moodboard, logo design, typography and email signatures by following the client's brief.
Logo 01

Moodboard 02 Store Sign 03
Email Signature 04