Jubzi Brand Identity

BRAND IDENTITY

Jubzi is a company that was designed to help those in need, using mobile ordering to fund its mission. When customers place their order through Jubzi, 10% is donated to a food bank and other charities. I designed their brand identity with that in mind, so a heart along with a fork was used to illustrate the warm feeling of donating food and aiding those in need. A detailed brand book/style guide was also created that provides more details about the brand as well as the guidelines.